May 15, 2013
The coolest project of my ad career converts football passes on the pitch into days of education for kids who can’t afford to go. Today is the Europa League Final in Amsterdam sponsored by my client Western Union. We are proud to announce UNICEF as our NGO partner. Check out the 1 minute video here and please PASS it on. Follow @wu_pass
Nice job, 180 Amsterdam…Advertising can do good.

The coolest project of my ad career converts football passes on the pitch into days of education for kids who can’t afford to go. Today is the Europa League Final in Amsterdam sponsored by my client Western Union. We are proud to announce UNICEF as our NGO partner. Check out the 1 minute video here and please PASS it on. Follow @wu_pass

Nice job, 180 Amsterdam…Advertising can do good.

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